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Arylessence Takes On Laundry Care

New group focuses on laundry applications.

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By: TOM BRANNA

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Fragrance house Arylessence, Inc. recently debuted a Laundry Innovation Group offering new solutions and laundry applications for marketers seeking to develop a competitive edge, according to the company. Headed by Bruce Garlick, Arylessence’s vice president of fragrance research, the innovation group is focused on the entire spectrum of laundry products from detergents, pods and fabric softeners to fabric refreshers, dryer sheets, and new, innovative products, including sprays and deodorizers. ...

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